In my summer camp, one of our favorite break activities was a card game called “Bull Shit!” It was all about calling your opponents’ bluffs, and screaming “Bull Shit!” as often as possible. Hmm, I wonder why the counselors didn’t like us…
“Bull Shit!” is one of those inventions of American slang that makes our language so endearing. Allegedly, Leonid Tarassuk, former curator at the Hermitage in Leningrad and noted jokester, fell in love with this phrase when he was fighting against Soviet anti-Semitism and applying to leave the country. It became his favorite slogan, according to Soviet Jewry activist Fabian Kolker, and he stamped it on every visa request the government denied. At some point, he even wore a belt with “Bullshit” engraved on the buckle.
But this pack of cigarettes takes the cake for Bull Shit ingenuity. The label features a bull, you guessed it, fertilizing the field with a patty of his excrement. And he looks so happy, with a smile that reminds me of that look my friend’s baby makes while making a “deposit” in his diaper. This is genius advertising, because the first thing a cigarette smoker wants to be reminded of is that his tobacco was fertilized with poop.
My grandfather got a kick out of these cigarettes and used to show them off. He had a whole series of cigarette packs – including horse shit, rabbit shit, cangaroo [sic] shit, chicken shit, donky [sic] shit, and bear shit – all produced by a tobacco manufacturer in Tijuana. They were gifts from my father and a friend of the family. Yeah, they were real shitty gift-givers.
For fun, check out the text on the back of this pack in the picture below. Apparently, these were real tobacco cigarettes (as indicated by the Mexican tobacco stamp. But the manufacturer had a blast, writing “We ar[sic] happy with Our Cigarettes Shit” and “Bull Shit Cigarettes… You really taste good!…” on the side of the label. These are great gag cigarettes to show your friends, but as the pack warns, you probably wouldn’t want to give them to a young cow in love.